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A Pureprofile research study in association with the Australian Marketing Institute (AMI) and Sparcmedia. Uncover current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities.
Here’s what you will find in this guide
– What is Programmatic Advertising
– Programmatic Advertising Industry Overview
– Why offer Programmatic Advertising
– Top 10 Factors to consider for Programmatic Advertising
– Going in-house vs a partnership model
– Key Takeaways
campaigns and counting
billion monthly data points
ad tech partners
We were excited to trial a programmatic advertising campaign with Sparcmedia in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.
Sparcmedia have provided expert programmatic campaigns that resulted in increased client activity. They have worked closely with our staff, developing their skills and knowledge of the programmatic space to expand our business.
I have now partnered with Sparcmedia and the Pureprofile team on a number of projects. Not only are they knowledgeable and reliable, but they are able to connect the dots between data and media in ways that drive real-world results. The team is always upbeat and inventive - they constantly surprise me with solutions for problems that have made other people run away tearing their hair out. I highly recommend having a conversation with their team as you build your brief. They can help make the complex feel surprisingly simple.
Sparcmedia is a company that not only believes in great customer service but also deliver on the promise. Sparcmedia’s technologies and insights mean my campaigns are effective from day one. The excellent Dashboard allows me to monitor campaigns hour by hour if necessary. With other companies, I have found a high-level reporting often lacking. Sparc is constantly evolving and offering new opportunities for my clients. They are always willing to look for a solution and happy to educate both the agency team and clients to ensure everyone understands the process.