First-Party Data in Digital Advertising

Leveraging first-party data for digital advertising success

Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost.

According to a report by Econsultancy and Signal 81% marketers reported that they obtained the highest ROI from their data-driven initiatives when using first-party data.

Two-thirds of marketers also believe that first-party data provides the best path to true customer understanding and therefore to better performance.

In this webinar ‘Leveraging first-party data for digital advertising success’ you will learn how to:

  • Identify, reach and convert new customers for your business through lookalike audience profiling and programmatic advertising.
  • Track website visitors and the audience interacting with your online advertising to capture your first-party data.
  • Segment and profile your customers using first-party data to find similar lookalike customers across the web.
  • Incorporate strategies like retargeting and dynamic creatives to cater to each of the individual identified customer segments.



Read our blog post on How to use first-party data in Programmatic Advertising.


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