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First-Party Data in Digital Advertising

21 Sep Leveraging first-party data for digital advertising success

Posted at 21 Sep 2017h in Blog, Digital Advertising, Webinar
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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First-Party Data Digital Advertising 2

14 Sep How to use first-party data in Programmatic Advertising

Posted at 14 Sep 2016h in Blog, Programmatic Advertising
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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Successful Digital Advertising Campaign

08 Sep What makes for a successful Digital Advertising Campaign?

Posted at 08 Sep 2016h in Blog, Digital Advertising
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There are a few hundred odd factors that can contribute to the success of a digital advertising campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business. In this article we look at...

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