Since launching in 2012, Spotify has become the worlds most significant music streaming service with over 140 million monthly active users and growing. Brands globally are integrating Spotify for Brands into their marketing mix in order to: - Drive incremental reach, - Improve the efficiency of traditional radio...

In this article, we cover the AI-driven features within Google's advertising platform that you could be using to automate and optimise your campaigns. AI is the latest trend in the media and advertising industry with most brands and marketers wanting to get in on the action....

Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals come together to learn about the latest ad technology developments, hear from experts and look for those inspiring pieces of...

Article originally published on the Pureprofile Blog. The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians. One in four consumers...