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First-Party Data in Digital Advertising

21 Sep Leveraging first-party data for digital advertising success

Posted at 21 Sep 2017h in Blog, Digital Advertising, Webinar
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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