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what is programmatic advertising

05 Mar What is Programmatic Advertising and should you use it?

Posted at 05 Mar 2018h in Blog, Programmatic Advertising
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Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced,...

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Google to Block intrusive display ads

01 Mar Google to block intrusive display ads

Posted at 01 Mar 2018h in Blog, Digital Advertising, Programmatic Advertising
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Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, autoplay videos with sound, and large sticky ads that take over the bottom...

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blog programmatic and human element

26 Feb Programmatic and the Human Element

Posted at 26 Feb 2017h in Blog, Programmatic Advertising
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Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there...

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Programmatic Advertising Landscape

28 Oct The global programmatic advertising landscape

Posted at 28 Oct 2016h in Blog, Programmatic Advertising
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Transcript from Thalamus interview with Rohan Mehrotra, Global Trading Director, Sparcmedia. What does your role as Global Trading Director entail? Are there any specific types of advertisers, agencies, or clients that you focus on? As the GTD I head operations, trading and product for Sparcmedia (Agency and...

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First-Party Data Digital Advertising 2

14 Sep How to use first-party data in Programmatic Advertising

Posted at 14 Sep 2016h in Blog, Programmatic Advertising
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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Insight-Fuelled Marketing

29 May Information and Insights-Fuelled Marketing Strategy

Posted at 29 May 2016h in Blog, Digital Advertising, Programmatic Advertising
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Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driven. While this era offers opportunities, it also presents challenges around attribution, creative, ad delivery, data translation,...

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Programmatic Advertising Ad Spend

06 Jan Programmatic advertising spend estimated at US$724M in Australia

Posted at 06 Jan 2016h in Blog, Programmatic Advertising
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The Australian digital advertising market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay. Almost seven in ten online Australians use three or...

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Blog Facebook Advertising

07 Oct 7 easy ways to upskill in Programmatic Advertising

Posted at 07 Oct 2015h in Blog, Programmatic Advertising
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The global programmatic advertising market is expected to grow from $14.2 billion in 2015 to $36.8 billion in 2019. This means if you haven't done so already, it’s time to upskill and get into the best thing that has happened to marketing in years. Still not quite sure what...

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Recent Posts
  • What is Programmatic Advertising and should you use it? March 5, 2018
  • Google to block intrusive display ads March 1, 2018
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