Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced,...
Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, autoplay videos with sound, and large sticky ads that take over the bottom...
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there...
Transcript from Thalamus interview with Rohan Mehrotra, Global Trading Director, Sparcmedia. What does your role as Global Trading Director entail? Are there any specific types of advertisers, agencies, or clients that you focus on? As the GTD I head operations, trading and product for Sparcmedia (Agency and...
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...
Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driven. While this era offers opportunities, it also presents challenges around attribution, creative, ad delivery, data translation,...
The Australian digital advertising market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay. Almost seven in ten online Australians use three or...
The global programmatic advertising market is expected to grow from $14.2 billion in 2015 to $36.8 billion in 2019. This means if you haven't done so already, it’s time to upskill and get into the best thing that has happened to marketing in years. Still not quite sure what...