Digital Advertising Case Study - Sporting Event

Major sporting tournament generates an ROI of 677% on ticket sales


Sparcmedia delivered an ROI of 677% with a CPA of $21.10 and an average shopping cart value of $165.


A major sporting tournament was making its debut in Australia. As the event was relatively unknown in Australia Sparcmedia was tasked with building the brand awareness for the tournament and driving ticket sales with a CPA of $20 – $40 and average shopping cart value of $100 – $120.

The Solution

As awareness was a key focus of the campaign, Sparcmedia utilised video advertising and high-impact rich media ad units across premium publisher websites, sports, entertainment and lifestyle category websites.

To drive ticket sales we implemented a variety of display and retargeting strategies to convert the audience that engaged with the awareness campaign. A large number of creative skews were put into the market to ensure that each territory saw specific messaging based on their location.

The audience targeted comprised of soccer fans and those harder to find event goers, like mums, dads and families who wanted to go for the experience rather than because they love soccer.

The end result was a higher ROI of 677% with a CPA of $21.10 and an average shopping cart value of $165.