21 Sep Leveraging first-party data for digital advertising success
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost.
According to a report by Econsultancy and Signal 81% marketers reported that they obtained the highest ROI from their data-driven initiatives when using first-party data.
Two-thirds of marketers also believe that first-party data provides the best path to true customer understanding and therefore to better performance.
In this webinar ‘Leveraging first-party data for digital advertising success’ you will learn how to:
- Identify, reach and convert new customers for your business through lookalike audience profiling and programmatic advertising.
- Track website visitors and the audience interacting with your online advertising to capture your first-party data.
- Segment and profile your customers using first-party data to find similar lookalike customers across the web.
- Incorporate strategies like retargeting and dynamic creatives to cater to each of the individual identified customer segments.
Read our blog post on How to use first-party data in Programmatic Advertising.