AI ADVERTISING WITH GOOGLE

Posted by Vivian Castelino on Oct 13, 2017 11:41:17 AM

Sparcmedia attended the 2017 annual Google Partner Masterclass this week which was themed - From a mobile-first to an AI-first world. In this article, we cover the AI-driven features within Google's advertising platform that you could be using to automate and optimise your campaigns.

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Topics: Digital Advertising, Artificial Intelligence, Google

HIGHLIGHTS FROM THE NEW YORK ADVERTISING WEEK 2017

Posted by Stacey Delaney on Oct 3, 2017 11:58:41 AM

Sparcmedia was at the 2017 New York Advertising Weeka premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals come together to learn about the latest ad technology developments, hear from experts and look for those inspiring pieces of information that help them on their advertising journey. Read our list of the top things that got us excited at the event.

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Topics: Marketing, Digital Advertising

AD BLOCKING TECHNOLOGY IN AUSTRALIA STABILISING

Posted by Sparcmedia on Jun 26, 2017 9:00:00 AM

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.
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Topics: Digital Advertising

TOP 10 TIPS FOR FACEBOOK ADVERTISING SUCCESS

Posted by Samson Wong on May 18, 2017 10:00:00 AM

Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where 7 in 10 Australians are on Facebook*.

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Topics: Digital Advertising