Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where 7 in 10 Australians are on Facebook*.
A new national study has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers.
In findings that have implications for the national healthcare system, the data suggests marketing efforts of private health insurers only contribute to churning customers between funds rather than attracting the uninsured. One in three Australians still have little or no insurance cover.
Pureprofile (ASX: PPL) the Company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine.
Topics: Sparcmedia News