INSIGHTS ON THE AUSTRALIAN PRIVATE HEALTH INSURANCE INDUSTRY - BUPA HAS 35% SHARE OF DIGITAL AD IMPRESSIONS DOMINATING THE MARKET

Posted by Sparcmedia on Apr 19, 2017 9:30:00 AM

A new national study has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers.  

In findings that have implications for the national healthcare system, the data suggests marketing efforts of private health insurers only contribute to churning customers between funds rather than attracting the uninsured. One in three Australians still have little or no insurance cover.

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Topics: Insights

PUREPROFILE HELPS MILLMAINE GROW PROGRAMMATIC MEDIA REVENUE BY 152%

Posted by Sparcmedia on Apr 11, 2017 3:25:38 PM

Pureprofile (ASX: PPL) the Company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine.

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Topics: Sparcmedia News

SPARCMEDIA EXPANDS IN NEW ZEALAND

Posted by Sparcmedia on Nov 10, 2016 9:52:49 AM

Sparcmedia is expanding in the New Zealand market by partnering with agencies to provide an insight-fuelled programmatic offering to marketers.

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Topics: Sparcmedia News

THE GLOBAL AD TRADING & PROGRAMMATIC LANDSCAPE WITH SPARCMEDIA

Posted by Rohan Mehrotra on Oct 28, 2016 9:00:00 AM

Will there ever be a single programmatic platform where all inventory can be accessed in the future, like “one platform to rule them all”? 

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Topics: Programmatic