AD BLOCKING TECHNOLOGY IN AUSTRALIA STABILISING

Posted by Sparcmedia on Jun 26, 2017 9:00:00 AM

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.
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Topics: Digital Advertising

TOP 10 TIPS FOR FACEBOOK ADVERTISING SUCCESS

Posted by Samson Wong on May 18, 2017 10:00:00 AM

Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where 7 in 10 Australians are on Facebook*.

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Topics: Digital Advertising

INSIGHTS ON THE AUSTRALIAN PRIVATE HEALTH INSURANCE INDUSTRY - BUPA HAS 35% SHARE OF DIGITAL AD IMPRESSIONS DOMINATING THE MARKET

Posted by Sparcmedia on Apr 19, 2017 9:30:00 AM

A new national study has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers.  

In findings that have implications for the national healthcare system, the data suggests marketing efforts of private health insurers only contribute to churning customers between funds rather than attracting the uninsured. One in three Australians still have little or no insurance cover.

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Topics: Insights

SPARCMEDIA HELPS MILLMAINE GROW PROGRAMMATIC MEDIA REVENUE BY 152%

Posted by Sparcmedia on Apr 11, 2017 3:25:38 PM

Pureprofile (ASX: PPL) the Company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine.

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Topics: Sparcmedia News