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First-Party Data Digital Advertising 2

14 Sep How to use first-party data in Programmatic Advertising

Posted at 14 Sep 2016h in Blog, Programmatic Advertising
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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