Display
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![intro](https://assets.sparcmedia.com/creativespecs/images/display_main_icon.png)
Display
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![intro](https://assets.sparcmedia.com/creativespecs/images/display_main_icon.png)
Mobile
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![intro](https://assets.sparcmedia.com/creativespecs/images/mobile_main_icon.png)
Social
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![intro](https://assets.sparcmedia.com/creativespecs/images/social_main_icon.png)
Mobile
Select above category to view the specifications
![intro](https://assets.sparcmedia.com/creativespecs/images/display_main_icon.png)
Social
Select above category to view the specifications
![intro](https://assets.sparcmedia.com/creativespecs/images/social_main_icon.png)
Display Banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 100 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
Display Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
Display Video Ads
Mobile banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 50 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
Mobile Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
- For HTML 5 assets for DCM, you can learn more here.
- You can learn more about all the technical requirements here.
Mobile Video Ads
Facebook Ads guide
- The guide has design recommendations to aid in creating optimal adverts.
- Adverts will need to adhere to the technical requirements found for each objective.
- Some of the adverts previews can be seen below.
- In the objectives column of the Adverts Guide, all the latest Facebook ad offerings and image text checking tool can be seen in the buttons below: