Display
Select above category to view the specifications

Display
Select above category to view the specifications

Mobile
Select above category to view the specifications

Social
Select above category to view the specifications

Mobile
Select above category to view the specifications

Social
Select above category to view the specifications

Display Banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 100 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
Display Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
Display Video Ads
Mobile banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 50 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
Mobile Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
- For HTML 5 assets for DCM, you can learn more here.
- You can learn more about all the technical requirements here.
Mobile Video Ads
Facebook Ads guide
- The guide has design recommendations to aid in creating optimal adverts.
- Adverts will need to adhere to the technical requirements found for each objective.
- Some of the adverts previews can be seen below.
- In the objectives column of the Adverts Guide, all the latest Facebook ad offerings and image text checking tool can be seen in the buttons below: