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First-Party Data Digital Advertising 2

14 Sep How to use first-party data in Programmatic Advertising

Posted at 14 Sep 2016h in Blog, Programmatic Advertising
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Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

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Successful Digital Advertising Campaign

08 Sep What makes for a successful Digital Advertising Campaign?

Posted at 08 Sep 2016h in Blog, Digital Advertising
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There are a few hundred odd factors that can contribute to the success of a digital advertising campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business. In this article we look at...

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Insight-Fuelled Marketing

29 May Information and Insights-Fuelled Marketing Strategy

Posted at 29 May 2016h in Blog, Digital Advertising, Programmatic Advertising
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Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driven. While this era offers opportunities, it also presents challenges around attribution, creative, ad delivery, data translation,...

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Programmatic Advertising Ad Spend

06 Jan Programmatic advertising spend estimated at US$724M in Australia

Posted at 06 Jan 2016h in Blog, Programmatic Advertising
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The Australian digital advertising market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay. Almost seven in ten online Australians use three or...

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