Sparcmedia ran a programmatic advertising campaign working with The Core Agency on behalf of Cook Islands Tourism.
Custom audience segments were built in a Data Management Platform to reach psychographic-based consumer segments through targeted video, search and display ads across web and social.
The online customer journey of Cook Islands audiences was uncovered using ad serving technology and applied back in the campaign to optimise media strategies.
Brand Impact Study
An online pre and post campaign survey
was conducted by Pureprofile
to measure the change in brand awareness and perception as a result of the campaign.