Sparcmedia was able to drive positive results for Harmoney in partnership with Contagion using effective programmatic advertising strategies, continuous campaign optimisation using real-time reporting, and by understanding the customer journey through creative and audience insights. Read the case study.



online retailer 

Online Retailer

Goal to increase online sales.
Display, Dynamic retargeting, Search & Social used
For every $1 spent on media, we generated $3 in sales.
education provider 

Education Provider

Goal to generate leads for the client's call centre which they would then convert to enrolment.
16,000+ leads generated in 2015
Lead to enrolment rate of +13%.
 car insurance provider

Car Insurance Provider

Goal to deliver a 'quote' CPA of $20 and 'completed application' CPA of $250.
Sparcmedia achieved $10 and $198 respectively.
sci fi convention 

Sci-Fi Convention

Goal to sell tickets. 
Targeting SC-FI fans in Melbourne via display prospecting and retargeting.
+1% CTR on retargeting ads.
Tickets sold-out pre-campaign end.
family event 

Family Event

Goal to sell tickets.
Targeting families & event go-ers with Display, Social, Video and retargeting campaign.
Facebook CTR of 1.62%.430 online transactions.
 major charity

Major Charity

Goal to generate donations.
Display and retargeting campaign targeting affluent customers.
Utilised premium inventory sources and placements.
Lowered CPA rates by 26%+.
 leading football club

Leading Football Club

Goal to driving memberships and merchandise sales. 
Highly geo-targeted within 10km radius of club's home grounds.
Effective use of first party to hone in on target audience.
sporting tournament 

Sporting Tournament

Goal to generate ticket sales.
Multi-channel campaign using dynamic creative across display, rich media and video.
600+% ROI & ticket sales in the 7 figures.
 budget airline

Budget Airline

Goal to sell flights.
Display prospecting and retargeting activity with 'always on' approach.
Sparcmedia generated a CPA of $5.50 -$10.00.
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