SPARCMEDIA CASE STUDIES

 

 

 
 
 
 
 
 
 
 

Sparcmedia was able to drive positive results for Harmoney in partnership with Contagion using effective programmatic advertising strategies, continuous campaign optimisation using real-time reporting, and by understanding the customer journey through creative and audience insights. Read the case study.

 HERE ARE JUST A FEW OF OUR OTHER STORIES

 

online retailer 

Online Retailer

 
Goal to increase online sales.
 
Display, Dynamic retargeting, Search & Social used
 
For every $1 spent on media, we generated $3 in sales.
 
 
education provider 

Education Provider

 
Goal to generate leads for the client's call centre which they would then convert to enrolment.
 
16,000+ leads generated in 2015
 
Lead to enrolment rate of +13%.
 
 
 car insurance provider

Car Insurance Provider

 
Goal to deliver a 'quote' CPA of $20 and 'completed application' CPA of $250.
 
Sparcmedia achieved $10 and $198 respectively.
 
 
sci fi convention 

Sci-Fi Convention

 
Goal to sell tickets. 
 
Targeting SC-FI fans in Melbourne via display prospecting and retargeting.
 
+1% CTR on retargeting ads.
 
Tickets sold-out pre-campaign end.
 
 
family event 

Family Event

 
Goal to sell tickets.
 
Targeting families & event go-ers with Display, Social, Video and retargeting campaign.
 
Facebook CTR of 1.62%.430 online transactions.
 
 
 major charity

Major Charity

 
Goal to generate donations.
 
Display and retargeting campaign targeting affluent customers.
 
Utilised premium inventory sources and placements.
 
Lowered CPA rates by 26%+.
 
 
 leading football club

Leading Football Club

 
Goal to driving memberships and merchandise sales. 
 
Highly geo-targeted within 10km radius of club's home grounds.
 
Effective use of first party to hone in on target audience.
 
 
sporting tournament 

Sporting Tournament

 
Goal to generate ticket sales.
 
Multi-channel campaign using dynamic creative across display, rich media and video.
 
600+% ROI & ticket sales in the 7 figures.
 
 
 budget airline

Budget Airline

 
Goal to sell flights.
 
Display prospecting and retargeting activity with 'always on' approach.
 
Sparcmedia generated a CPA of $5.50 -$10.00.
 
 
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