Pureprofile (ASX: PPL) the company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine. Millmaine is an existing Sparcmedia client. The partnership with Sparcmedia over the past three years has...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']1. Increased audience engagement by 237% 2. Reduced conversion time by 50% for more than half of the customers that converted. 3. 24% uplift in final stage conversions for programmatic advertising activity. Campaign [vc_separator...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A medical center wanted to generate sign-ups for skin cancer check-ups to potential customers living within a 10 km radius across its  medical centres in various locations. [/vc_column_text][/vc_column_inner][vc_column_inner...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] Sparcmedia delivered an ROI of 677% with a CPA of $21.10 and an average shopping cart value of $165. Campaign  [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A major...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][/vc_column][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A well-known FMCG brand was launching a new bread brand ino the market and wanted to target millennial mums with a video campaign. [/vc_column_text][/vc_column_inner][vc_column_inner...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']1. Launch a new food and recipe website targeted at women in the age group of 50+ years old iterested in food and cooking. 2. Drive both initial and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ffa400' thickness='2' up='' down=''] The campaign resulted in 443 conversions with the 35-44 female age group buying most of the tickets. This was an interesting insight as the client initially felt...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']Over the course of 3 months revenue increased to $3 in sales for every $1 spent on media; a 200% return on investment. Campaign Goals  [vc_separator type='small' position='left' color='#ff8400'...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Result [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] We managed to drive a CPA of $10 for quotes and $198 for completed applications. Campaign  [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] The insurance industry is a competitive space...