Display
Select above category to view the specifications
Display
Select above category to view the specifications
Mobile
Select above category to view the specifications
Social
Select above category to view the specifications
Mobile
Select above category to view the specifications
Social
Select above category to view the specifications
Display Banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 100 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
Top-performing ad size
- LEADERBOARD: 728x90
Other supported ad sizes
- DOUBLE BILLBOARD: 750x200
- TRIPPLE BILLBOARD: 750x300
- LARGE LEADERBOARD: 970x90
- TOP BANNER: 930x180
- PANORAMA: 980x120
- BANNER: 468x60
Top-performing ad size
- MEDIUM RECTANGLE: 300x250
- LARGE RECTANGLE: 336x280
Other supported ad sizes
- SMALL SQUARE: 200x200
- NETBOARD: 580x400
- TRIPLE WIDESCREEN: 250x360
- HALFPAGE: 300x600
Top-performing ad size
- WIDE SKYSCRAPER: 160x600
Other supported ad sizes
- SKYSCRAPER: 120x600
- PORTRAIT: 300x1050
Display Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
EXPANDABLE AD
- Expandable from standard ad sizes: 300x250, 728x90, 160x600, etc.
expand size: depends on the size of the default banner
PUSHDOWN
- Expandable from the banner size 970x90
expand size: size depends on the size of the banner.
LIGHTBOX
- Expandable from standard ad sizes: 300x250, 728x90, 160x600, 300x600, 336x280, etc.
expand size: 900x540 (default, max size 920x640).
FLOOR AD
- Expandable from 1024x300 to 900x540
(default, max size 920x640).
Display Video Ads
Mobile banners
- Creative animation must be a maximum of 30 seconds in length after which it must come to a stop (every aspect of the animation).
- Creative requires a one pixel border to clearly identify the brand, product or promotion being offered. Learn more.
- Creative must click through correctly (hence having the clickTAG correctly built as per specs). Learn more.
- HTML5: All code and assets must be referenced using a relative path to resources included in the .ZIP file. Learn more.
- 50 KB or smaller recommended for images, 120 KB or smaller recommended for HTML5. Third-party Ad serving files sizes, please contact us.
- File type: .jpg, .gif, .png, HTML5 (.zip)
- MOBILE LEADERBOARD: 320x50
- LARGE MOBILE BANNER: 320x100
- SMALL SQUARE: 200x200
- SQUARE: 250x250
- MEDIUM RECTANGLE: 300x250
- INTERSTITIALS:
320x480, 480x320, 1024x768, 768x1024
Mobile Rich Media
- Necessary materials:
- Brand Style guides:
- Two source files, one for standard view and second for expanded view.
- Click and impressions trackers (if 3rd party tracking applies).
- Suggestion: File size with low weight, allows faster ad load times.
- For HTML 5 assets for DCM, you can learn more here.
- You can learn more about all the technical requirements here.
Banner
- SMALL SQUARE: 200x200
- SQUARE: 250x250
- MEDIUM RECTANGLE: 300x250
Mobile Video Ads
Facebook Ads guide
- The guide has design recommendations to aid in creating optimal adverts.
- Adverts will need to adhere to the technical requirements found for each objective.
- Some of the adverts previews can be seen below.
- In the objectives column of the Adverts Guide, all the latest Facebook ad offerings and image text checking tool can be seen in the buttons below:
Facebook Links
(Desktop View, Mobile View and Right Column)
- Recommended image size: 1200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image may not include more than 20% text. Click here to see how much text is on your image.
Call to Action
Add a Call to Action button to tell people what you want them to do when they see your advert.
Facebook Carousel
(Desktop View, Mobile View and Right Column)
- Recommended image size: 600 x 600 pixels
- Image ratio: 1:1
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- Your image may not include more than 20% text. Click here to see how much text is on your image.
Instagram Links
(Desktop View, Mobile View)
Design recommendations
- Image ratio: 1:1
- Image size: 1080 x 1080 pixels
- Caption: Text only, 125 characters recommended
- Your image may not include more than 20% text. Click here to see how much text is on your image.
Call to Action
Add a Call to Action button to tell people what you want them to do when they see your advert.
Instagram Carousel
(Desktop View, Mobile View)
Design recommendations
- Image size: 1080 x 1080 pixels
- Caption: Text only, 125 characters recommended
- Your image may not include more than 20% text. Click here to see how much text is on your image.