ROI
Results that provide a positive return on your marketing investment.
Audience
Understand your customers and find more of them.
Multichannel
Engage your customers along the customer journey.
Brand Safe
Present your brand in a safe digital advertising environment.
Attribution
Measure the contribution of every advertising channel.
Insights
Generate insights that can lead a change in your business.
2018 Digital Advertising Trend Report
A Pureprofile research study in association with the Australian Marketing Institute (AMI) and Sparcmedia. Uncover current Digital Advertising Trends and unveil how marketers are using digital advertising to engage audiences, which channels, platforms and tools are being implemented, and if there are any missed opportunities.
Programmatic Advertising Guide
Here’s what you will find in this guide
– What is Programmatic Advertising
– Programmatic Advertising Industry Overview
– Why offer Programmatic Advertising
– Top 10 Factors to consider for Programmatic Advertising
– Going in-house vs a partnership model
– Key Takeaways
Digital advertising solutions
To help you amplify brand reach, engage your audience, win new customers, and measure advertising impact.
Programmatic Advertising
Build brand awareness by using Programmatic Display, Video, Mobile, Connected TV and Digital Outdoor to get people to search your brand online, find you on social or visit your store and website.
Social Media Advertising
Use popular social platforms such as Facebook, Instagram, LinkedIn, Twitter and Snapchat to build awareness, drive engagement, get qualified leads and find new customers.
Search Advertising
Put your brand in front of consumers when they are searching for your product or looking for useful information that can help them decide, to purchase from your business.
Advertising Intelligence
Insights on your brand, competition, audience and media performance using research and in-depth strategic analysis. Get a clear and deep understanding of how these interlinking elements contribute to advertising success.
Brand Impact Measurement
Understand how ad format, creative execution, advertising channel, view frequency and device, impact - brand awareness, consideration, consumer attitudes, key message communication and purchase intent.
Audience Profiles
Bespoke profiles of your audience created by overlaying rich behavioural data from our Data Management Platform. Use Audience Profiles to understand your customers, engage, and find more of them.
Advertising fuelled by data and insights
175
happy clients
1023
campaigns and counting
2
billion monthly data points
45
ad tech partners
Here’s some of our work
Find out how we help other brands succeed and what they have to say.
We were excited to trial a programmatic advertising campaign with Sparcmedia in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.
Sparcmedia have provided expert programmatic campaigns that resulted in increased client activity. They have worked closely with our staff, developing their skills and knowledge of the programmatic space to expand our business.
I have now partnered with Sparcmedia and the Pureprofile team on a number of projects. Not only are they knowledgeable and reliable, but they are able to connect the dots between data and media in ways that drive real-world results. The team is always upbeat and inventive - they constantly surprise me with solutions for problems that have made other people run away tearing their hair out. I highly recommend having a conversation with their team as you build your brief. They can help make the complex feel surprisingly simple.
Sparcmedia is a company that not only believes in great customer service but also deliver on the promise. Sparcmedia’s technologies and insights mean my campaigns are effective from day one. The excellent Dashboard allows me to monitor campaigns hour by hour if necessary. With other companies, I have found a high-level reporting often lacking. Sparc is constantly evolving and offering new opportunities for my clients. They are always willing to look for a solution and happy to educate both the agency team and clients to ensure everyone understands the process.
