RESULTS THROUGH INSIGHT-FUELLED ADVERTISING

 

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ENGAGE WITH YOUR MOST VALUABLE CUSTOMERS

 

Our unique approach to programmatic media buying helps you identify, reach and convert your most valuable customers.

Insight Driven

 

Insight Driven

 
Identify your most valuable customers through insights derived from their interaction with your website and advertising.
 
Multi-Channel

 

Multi-Channel

 
Reach your customers across media channels they most frequently engage with including, display, social, search and video. 

 

 Cross-Screen

 

Cross-Screen

 
Reach your customers across multiple devices simultaneously including, mobile, tablet and desktop.

 

 

 Targeted

 

Targeted 

 
Convert new customers with tailored advertising strategies for each customer segment and for every stage of the customer journey.

 

 

ROI Focused

 

ROI Focused

 
Programmatic optimisation removes wastage allowing you to focus your budget on the best performing areas.
 
 
For Advertisers
  For Agencies
  Sparc Programmatic  

 USE PROGRAMMATIC ADVERTISING TO UNLOCK INSIGHTS

 

We use insights derived from data, research, media activity and market trends to drive media buying effectiveness.

 

Audience Insights 

 

Audience Insights

 
Uncover your most valuable customers learning their preferences, intentions, interests, lifestyle and buying habits.  
 
Advertising Insights 

 

Advertising Insights

 
Drive advertising effectiveness by uncovering insights such as engaged audience, unique audience reached, channel, creative and location performance. 
 
Brand Insights 

 

Brand Insights

 
Generate meaningful insights such as brand uplift, brand consideration and brand perception as opposed to solely focusing on efficiency metrics like CTR.
 
 
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Sparc Insights
 

SPARC DATA 

Generate a high-value prospecting pool to find new customers for your business with our data offering.

 

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THE SPARCMEDIA DIFFERENCE

 

 

Sparcmedia Expertise and IP. Sparcmedia was one of the first programmatic businesses to open in the ANZ region and over the course of 8 years has generated significant expertise in connecting brands with their customers in the most efficient and effective ways. We have access to the latest technologies and being part of the Pureprofile group means that we are able to combine the worlds of media, data and research. 
 
 
Data Enrichment. All media activity is fed into the Sparcmedia DMP where it is enriched against other data sets and Pureprofile data, to help you get a clear understanding of your audience.
 
 
Sparc Insights. The Sparcmedia strategy team takes data derived from your media buy and turns it into insights which get fed back into your campaigns to deliver on your goals. These insights are also passed onto you via your Sparc Insights dashboard so that you can easily action them within your broader business.
 
 
Programmatic Media Buying. Sparcmedia sources the right media channels and placements for you by accessing 25+ of the world's leading technologies. We buy all media programmatically so you benefit from niche targeting capability and decisions based on data and. Our expert campaign managers have the ability to optimise the buy to ensure your campaign goals are met. 

 

 

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