Our unique approach to programmatic media buying helps you identify, reach and convert your most valuable customers.
We use insights derived from data, research, media activity and market trends to drive media buying effectiveness.
Sparcmedia Expertise and IP. Sparcmedia was one of the first programmatic businesses to open in the ANZ region and over the course of 8 years has generated significant expertise in connecting brands with their customers in the most efficient and effective ways. We have access to the latest technologies and being part of the Pureprofile group means that we are able to combine the worlds of media, data and research.
Data Enrichment. All media activity is fed into the Sparcmedia DMP where it is enriched against other data sets and Pureprofile data, to help you get a clear understanding of your audience.
Sparc Insights. The Sparcmedia strategy team takes data derived from your media buy and turns it into insights which get fed back into your campaigns to deliver on your goals. These insights are also passed onto you via your Sparc Insights dashboard so that you can easily action them within your broader business.
Programmatic Media Buying. Sparcmedia sources the right media channels and placements for you by accessing 25+ of the world's leading technologies. We buy all media programmatically so you benefit from niche targeting capability and decisions based on data and. Our expert campaign managers have the ability to optimise the buy to ensure your campaign goals are met.
Sparcmedia is pleased to announce new offerings to Australia and New Zealand advertisers, including...Read more
Branding vs Performance - A short term approach When it comes to marketing activity there is...Read more