We are excited to join the Pureprofile Group and merge our programmatic capabilities with the Pureprofile data and profiling capabilities.

Sparc Media: Adding the human element to advertising technology.

Sparc Media is specialised in data fuelled programmatic media buying across: display, mobile, social, video, native and rich media. We take the customer journey as a starting point of our strategies and work across branding, prospecting and performance.

Our team of experienced digital media traders make advertising technology equal advertising success; we add the human element to the ever-changing advertising technology landscape. Our services include: campaign management, white labeling, consultancy, landing page optimisation and strategy. Sparc Media employs over 50 experts in the field of programmatic media buying and has offices in Australia, India and Poland.


As a brand advertiser you want to connect and engage with your target audience, whether it is to build up a more name, credibility, loyalty, increase sales or all of the above. Programmatic media offers exciting opportunities that will enable you to accomplish your branding goals. less


This is the bread and butter of programmatic media buying. Utilize our experience to maximise the output more of algorithms used by technology platforms and increase your sales and ROI. less


Leverage all your online and offline marketing activities and increase the return on your website more audience by programmatically retargeting them. less


  • Campaign goal to increase online sales.
  • Display, dynamic retargeting, Search & Social.
  • For every $1 spent on media, we generated $3 in sales.
  • 300% ROI.


  • Advertising with Sparc Media for more than 5 years.
  • Last year Sparc generated 16,000+ leads for their call centre with a lead to enrolment rate of +13%.
  • University courses costing $50,000+.


  • Goal to deliver a 'quote' CPA of $20 and 'completed application' CPA of $250.
  • Sparc achieved $10 and $198 respectively.
  • Prospecting, retargeting & premium sites.

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